As holiday shopping season gets started, Sony is already celebrating. Its $100 price cut on the PlayStation 3 (and the flood of advertising that was launched along with it) has sent sales soaring, with unit sales up 300 percent in the three weeks prior to September 1. Sony's move has of course sent other console makers scrambling to react. The Xbox 360 Elite received a $100 price cut just days after Sony made its move, and now Nintendo is about to follow suit, cutting the price of the Wii for the first time by $50 to $199, beginning September 27.
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